In this episode we’re going to learn about farmed fish. When Hugo Hardman and Arthur Voelcker launched ChalkStream® in 2015, people tended to dismiss farmed trout as small, bony and muddy; salmon’s much poorer cousin.
That’s why, in the early days, they had to get right in front of chefs, and show them what farmed trout could really become – if it was grown in fast-flowing clear waters that mimic the conditions of the fish’s natural habitat: the Test and Itchen chalk stream rivers in Hampshire.
As you’ll hear, their so-called ‘power point presentation’ of a framed photograph and a large glistening trout on ice, worked wonders. Now ChalkStream clients include big names such as P&O Ferries, British Airways and Wimbledon, as well as top restaurants all over the UK… and the trout farmers Hugo and Arthur work with face a much more secure future.
Discover how, in the space of a few years, this partnership has managed to shake up trout farming in an impressively sustainable way.