Imagine buying a fresh loaf of bread, cutting it in two and immediately throwing half of it in the bin. You eat what’s left and then you buy another loaf the next day and do exactly the same thing again.
It sounds crazy, doesn’t it – and not something any of us would do deliberately. But, across the world, that is what the human race is doing.
OK, it’s not quite half. It’s actually 44%, which is still an eye-watering proportion. 44% of all the bread we produce is not eaten, at all.
That is why Toast Ale was born. Set up in 2016, it sells delicious, award-winning beer using surplus bread and its open-source recipe has inspired brewers from South Africa and Iceland to Brazil and New York. Its BHAG – its Big Hairy Audacious Goal – is to convert the whole of the UK’s brewing industry to its way of thinking in the next 15 years. So, whenever we raise our glass, we’ll all be helping to save the planet.
Rob Wilson is Toast Ale’s CEO. Before he joined the Toast team, he’d already got a serious track record in social entrepreneurship. This includes spending his ‘mega-moon-honey-moon’ in Africa, gathering stories about other inspirational entrepreneurs with his wife.
Get ready for a life-enhancing conversation, which encourages us all to have fun as we help build a better future for planet earth.