Sarah has been pretty vocal throughout the pandemic in representing the Scottish Hospitality Sector.
I wanted to chat with Sarah in the first instance about how somebody goes from being the MD of a decent sized company in the city of London, to buying an ex Little Chef by the side of an obscure road in rural Scotland. Along the way driving revenue to over £1.7 million per year from a pretty small footprint. And secondly how Sarah had embraced technology to revolutionise how this road side cafe operates. Motivated by the pandemic, but along the way learning some really interesting things that I think the hospitality sector at large is going through. Probably five years worth of technical evolution in one year as we move from ordering from a human, to ordering on an app. Not in evening restaurant service, but very much so across the casual daytime sector. This leads to challenges around the user experience, but some potential big benefits if, as appears to be the case, spend per head increases, whilst labour costs decrease.
Sarah also makes some great points about the infrastructure busy tourism destinations are likely to need to have in place if we are to experience the staycation boom most are expecting. It’s not just about business being ready, but car parks and toilets and roads and so much more.