On a massive rock that juts out into the English Channel, there’s a young man who cleverly mimics the salt lakes of the Camargue. Ok, what Jethro Tennant has created in the last two years is actually a mini version of these salt plains: carefully extracting the salt from the pristine water around Dorset’s Chesil Beach, and drying it in artificial heat which is powered by solar, wind and biomass energy.
And in just 24 months, demand for his product – Dorset Sea Salt – is growing steadily, from discerning delicatessens, farm shops and restaurants to big names like Selfridges.
Not bad for a start-up that began life with Jethro heaving jerry cans of sea water from the beach to his parent’s house, and experimenting with the evaporation process on his mum’s hob… for hours, and hours. (Don’t mention the gas bill!)
Perhaps the most intriguing thing is what triggered Jethro’s fascination for sea salt in the first place. I doubt if you’ll guess. You’ll just have to listen to find out.
Prefer reading to listening? Check out our blog with timestamps, behind the scenes images and juicy quotes here.