In this episode we’re going to learn about farmed fish. When Hugo Hardman and Arthur Voelcker launched ChalkStream® in 2015, people tended to dismiss farmed trout as small, bony and muddy; salmon’s much poorer cousin.
That’s why, in the early days, they had to get right in front of chefs, and show them what farmed trout could really become – if it was grown in fast-flowing clear waters that mimic the conditions of the fish’s natural habitat: the Test and Itchen chalk stream rivers in Hampshire.
As you’ll hear, their so-called ‘power point presentation’ of a framed photograph and a large glistening trout on ice, worked wonders. Now ChalkStream clients include big names such as P&O Ferries, British Airways and Wimbledon, as well as top restaurants all over the UK… and the trout farmers Hugo and Arthur work with face a much more secure future.
Discover how, in the space of a few years, this partnership has managed to shake up trout farming in an impressively sustainable way.
Prefer reading to listening? Check out our blog with timestamps, behind the scenes images and juicy quotes here.