We are off to the world of events. Something I’d perhaps inadvertently neglected in my conversations around the world of hospitality. Certainly a part of the sector that todays guest Adam Phelps feels like the government has forgotten when it comes to recognition of the pandemics impact and financial support. Adam has been working at the top end of prestigious events for 22 years. Chatting through some of the choreography and planning required to deliver for clients who expect perfection, and are happy to pay for it was inspiring. 100 meals delivered to the table in perfect synchronisation by 50 model looking FOH members, immaculately presented is just one that creates a vivid picture in my mind.
Adam has looked after famous rock stars, the best jewellery and fashion brands and big festivals, but more recently has had to be exceptionally creative to find a way to navigate the impact of COVID. Losses have racked up, but Cellar Society are working hard to keep their team employed and ensure their loyal customer base does eventually come back to them when permitted to do so.
It feels fitting to be releasing this episode on the day that the government are once again pushing back full opening from the 21st June and the night club sector and large event companies must not be forgotten. Restaurant and pub garden trade is currently strong, but many in our sector continue to struggle. But this is not a covid specific episode and I think you’ll enjoy the conversation. Much of the story is about Adam and his teams adventures and business journey so far.